Award Winning Shoes at the 2010 Oscars
   And the Oscar goes to…  Another night of fashion at the 82nd annual Oscars red carpet this past Sunday, March 7th.  While everyone looked radiant and stunning, there were only a few stars who showcased their shoes.  Many of the females chose to wear long sophisticated gowns (though I’m sure the shoes underneath were still glamorous). For those who did not, we got the [...]

Celebrity Babies Kicking & Screaming In Style
Ever look at celebrities and wish you could be as stylish as they are? I’m sure everybody has. But I bet you would never think to say the same thing after seeing what their children are wearing too. A two year old with better style than me? Now that’s hard to admit…  Gavin Rossdale, Gwen Stefani, Kingston [...]

Look for Less: Paris Hilton
On February 24, 2010, Paris Hilton dressed fabulously while heading to a meeting with her lawyer.  Although this socialite has on a plethora of accessories  (sunglasses, earrings, belt, 2 rings, bracelet, leather jacket, tights, bag, shoes!), the look is surprisingly understated for the heiress, as the bold colored geometric dress is balanced by the fact [...]

Look for Less Twitter Contest: Michelle Williams
Get celebrity style and the latest shoe fashions with our Look for Less Twitter Contest! Michelle Williams is wearing a hot pair of platform black heels by Lanvin. Tweet a look for less pair from Shoebuy.com by 1:00 PM EDT March 5, 2010 and include #shoebuy. One lucky follower will win a $75 gift certificate! To Win: * [...]

Shoebuy Medalists 2010
In order to participate in the Winter Olympics 2010, we have formed our own team here in Boston at the Shoebuy headquarters. Except rather than compete, we will exercise our talents of judging. We will be looking at Shoebuy’s best winter gear and must haves for the season, ranking 3 items in each category with a bronze, [...]

ECO-FIL Makes Smart Move With Smartsilver Anti-Odor/Antimicrobial Nanotechnology

NanoHorizons, Inc., an emerging leader in applied nanoscale materials and solutions, recently announced that O’MARA Incorporated will include SmartSilver, the smarter anti-odor and antimicrobial answer, in its innovative ECO-FIL yarn product family. SmartSilver is engineered at the nanoscale to impart permanent anti-odor/antimicrobial properties to natural and synthetic fibers and fabrics. ECO-FIL is the only filament yarn made from 100% post-consumer bottles.

“Every ounce of ECO-FIL is recycled,” said Timothy O’Mara, President, O’MARA, Incorporated. “Now manufacturers can offer their customers performance apparel made from 100% post-consumer recycled materials and with all the properties that consumers demand, plus the permanent odor protection performance provided by SmartSilver.”

“ECO-FIL yarn with SmartSilver is an outstanding environmentally-responsible product,” said Dennis Schneider, Director, Sales and Marketing, NanoHorizons. “The combination of ECO-FIL and SmartSilver enables manufacturers to offer high-quality, high-performance and environmentally responsible products. SmartSilver-enhanced apparel remains odor free, creating the possibility of reducing wash cycles. Further, SmartSilver ingredients are made using lower-grade ores from silver mining that would otherwise be disposed of as waste.”

ECO-FIL delivers a soft, luxurious, color-fast product without depleting the earth’s natural resources, without herbicides or pesticides and without extensive energy use. ECO-FIL is used in designer clothing lines, home furnishing products, and is increasingly popular among outdoor apparel manufacturers. SmartSilver’s proven technology is ideally suited for fine ECO-FIL filaments.

SmartSilver Nanoscale Technology

SmartSilver delivers the permanent and highly antimicrobial power of pure silver, without forcing designers seeking anti-odor performance to compromise in other areas, such as dye performance, hand, stretch, durability, or manufacturability. SmartSilver additives are engineered to be easily used in existing textile manufacturing equipment to evenly disperse anti-odor SmartSilver that forms permanent bonds with fiber structures ranging from natural cotton and wool to rayon, polyester, nylon, and polypropylene.

This chic and sporty thong, back, brown colored leather sandals from Chaco Naot Simple and othersgoes beautifully with casual wear, from Bermuda shorts to long cotton skirts. Ergonomically designed for comfort, the Switch features a combination fabric and leather upper and a soft, molded polyurethane footbed with excellent arch support for all-day wear. The sandal’s Vibram sole is ultra-light and offers durable traction on wet and dry surfaces

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